Archive for July, 2009
Saving Time with Photoshop's Actions
Many of our clients are becoming more and more familiar with the process of correcting or re-sizing images in Photoshop. If a task like this has become a regular part of your workflow, you may save an enormous amount of time by utilizing Photoshop’s Action Palette.
When you create an Action in Photoshop, you essentially record [...]
Low-Cost Promotion
Send Out a Simple Press Release
There is no better advertising than an editorial about your business. Press releases can be written to announce an event, new product line, recent success of any kind, new partnerships, etc. Once your release is written, collect the email addresses of the editors that work for your target publications, [...]
Digital Brochures
A digital brochure is essentially a movie about your business. A simple digital brochure might include an elegant slideshow of photographs set to music, followed by contact information. A more sophisticated digital brochure might include narration and video clips. The final product can be burnt to a DVD and mailed off to prospects, added to [...]
Ten Common Website Mistakes
1. Using a Splash Page
The Search engines put enormous value on the home page text. If a home page has little or no text, Google responds with a poor ranking.
2. Poor Photography
So many websites sabotage their potential by using amateur photos. Professional photos engage readers and motivate buyers.
3. Not Enough Content
The content (written text) is [...]