Archive for January, 2009
Variations on Transition
Invite designs for a gallery opening in Newport, RI; themed, Through the Looking Glass.
Writing Effective Ad Copy
The ultimate goal of an ad is typically to generate response, rather than simply to increase brand awareness. Here are a few notes on how to reach and activate your customer with effective copy.
1. Tell Them Who You Are & Who You Are Not
For example, an organic restaurant might try to target those willing to [...]
Tips for Better Advertising Design
The Design Must WORK for You, Not Just Look Pretty.
1. Above All, Branding!
Every marketing material created for your company should maintain the company’s brand. Your brand is defined by the fonts and colors you use, your logo, mission, and history. Using a combination of these elements repetitively helps the consumer to immediately [...]
A Blog of One's Own
How often does your website change? Integrated blogs are all the rage these days and it’s no wonder why. When you integrate a blog into your website, you create a webpage that you can easily modify anytime with new messages and pictures. Give your readers the current news about your business and they’ll keep coming [...]
Getting More for your Advertising Dollars
Once you’ve decided to advertise, you may find yourself asking a familiar question: “How can I get the most bang for my buck?” Here we will review some common strategies to help you achieve just that!