Archive for 'marketing' Category
Coupon's Prove Desirable Among Affluent
In September 2009, a Neilson study reported that overall coupon usage is up 23% from last year. Affluent consumers ($70k+) are the heaviest coupon users, followed by large households, households lead by women under the age of 54, and others living in affluent suburban and “comfortable country spreads.” These consumers purchase between 51 and 103 [...]
Blogging at the Next Level
If blogging isn’t a part of your business’ marketing plan, you might be missing out on a hugely effective method for attracting quality leads, advertising your brand, creating new partnerships, and increasing your monthly web hits. Here are a few tips that will help the casual blogger take their efforts to the next level.
1. Identify [...]
Jumpstart your PR Efforts
by Hillary Knauf
The traditional marketing mix consists of advertising, sales promotions, personal selling, and public relations efforts. Public Relations, in the broadest sense, is the function of generating goodwill toward a company or organization. PR focuses on the relationships that are created between an organization and its public (i.e. employees, shareholders, suppliers, or even the [...]
Low-Cost Promotion
Send Out a Simple Press Release
There is no better advertising than an editorial about your business. Press releases can be written to announce an event, new product line, recent success of any kind, new partnerships, etc. Once your release is written, collect the email addresses of the editors that work for your target publications, [...]
Ten Common Website Mistakes
1. Using a Splash Page
The Search engines put enormous value on the home page text. If a home page has little or no text, Google responds with a poor ranking.
2. Poor Photography
So many websites sabotage their potential by using amateur photos. Professional photos engage readers and motivate buyers.
3. Not Enough Content
The content (written text) is [...]
Get Results from a Smarter Home Page Design
Is your home page designed with features that will improve your Google ranking? Does your home page offer immediate access to the site’s key features? Does your home page effectively communicate the company brand? Or, how about this one: does your home page convert prospects into customers?
These are the issues addressed by contemporary home page [...]
Promoting your Website Updates with RSS
Does your website have a blog or “Upcoming Events” page? If so, you are probably making frequent updates to this area to promote your business activities, such as special events, press coverage, awards, etc. Now that the information is on the website, how will you alert your loyal readership to come and discover your updated [...]
Simple & Affordable E-mail Marketing
There is perhaps no easier way to put your message in front of a targeted audience than email marketing. Put your database to work and bring more traffic to your website by implementing a simple e-mail marketing campaign.
The Secret to a Better Search Engine Rank
Are you obsessed with your website’s Google ranking?
Or maybe you’re always looking for more hits?
Well, as you might have guessed, there is a hefty list of criteria that the search engines use to calculate your website’s rank, but the good news is that, above all, content is king! Unlike the old days, when your [...]
A Blog of One's Own
How often does your website change? Integrated blogs are all the rage these days and it’s no wonder why. When you integrate a blog into your website, you create a webpage that you can easily modify anytime with new messages and pictures. Give your readers the current news about your business and they’ll keep coming [...]