Archive for 'advertising' Category
Google AdWords = Qualified Traffic
If you want more qualified traffic to your site each month, but don’t have the time for a new marketing campaign, Google AdWords could be your new best friend.
How Do You Get Started? (It’s fairly simple, actually. )
1. Sign Up!
Go to: https://adwords.google.com and sign up with a username and password. Or, if you already [...]
Coupon's Prove Desirable Among Affluent
In September 2009, a Neilson study reported that overall coupon usage is up 23% from last year. Affluent consumers ($70k+) are the heaviest coupon users, followed by large households, households lead by women under the age of 54, and others living in affluent suburban and “comfortable country spreads.” These consumers purchase between 51 and 103 [...]
Writing Effective Ad Copy
The ultimate goal of an ad is typically to generate response, rather than simply to increase brand awareness. Here are a few notes on how to reach and activate your customer with effective copy.
1. Tell Them Who You Are & Who You Are Not
For example, an organic restaurant might try to target those willing to [...]
Tips for Better Advertising Design
The Design Must WORK for You, Not Just Look Pretty.
1. Above All, Branding!
Every marketing material created for your company should maintain the company’s brand. Your brand is defined by the fonts and colors you use, your logo, mission, and history. Using a combination of these elements repetitively helps the consumer to immediately [...]
Getting More for your Advertising Dollars
Once you’ve decided to advertise, you may find yourself asking a familiar question: “How can I get the most bang for my buck?” Here we will review some common strategies to help you achieve just that!