Archive for 'web' Category
A Website Re-Design
When this San Francisco-based client came to us with an outdated web design, we were eager to help. They had an amazing portfolio of images showing their expert tile and marble designs, and served a high-end clientele, but their web design didn’t communicate their expertise, nor was it as effective as it could be in [...]
So, What is Website Hosting?
Every business that has a website must have website hosting. So what is it exactly that we’re paying for each month?
Website files must be kept on a server that is accessible to the world wide web. The business that owns and maintains this public server is your host. Your web designer connects to that server [...]
Ten Common Website Mistakes
1. Using a Splash Page
The Search engines put enormous value on the home page text. If a home page has little or no text, Google responds with a poor ranking.
2. Poor Photography
So many websites sabotage their potential by using amateur photos. Professional photos engage readers and motivate buyers.
3. Not Enough Content
The content (written text) is [...]
Get Results from a Smarter Home Page Design
Is your home page designed with features that will improve your Google ranking? Does your home page offer immediate access to the site’s key features? Does your home page effectively communicate the company brand? Or, how about this one: does your home page convert prospects into customers?
These are the issues addressed by contemporary home page [...]
Promoting your Website Updates with RSS
Does your website have a blog or “Upcoming Events” page? If so, you are probably making frequent updates to this area to promote your business activities, such as special events, press coverage, awards, etc. Now that the information is on the website, how will you alert your loyal readership to come and discover your updated [...]
Simple & Affordable E-mail Marketing
There is perhaps no easier way to put your message in front of a targeted audience than email marketing. Put your database to work and bring more traffic to your website by implementing a simple e-mail marketing campaign.
The Secret to a Better Search Engine Rank
Are you obsessed with your website’s Google ranking?
Or maybe you’re always looking for more hits?
Well, as you might have guessed, there is a hefty list of criteria that the search engines use to calculate your website’s rank, but the good news is that, above all, content is king! Unlike the old days, when your [...]
A Blog of One's Own
How often does your website change? Integrated blogs are all the rage these days and it’s no wonder why. When you integrate a blog into your website, you create a webpage that you can easily modify anytime with new messages and pictures. Give your readers the current news about your business and they’ll keep coming [...]